You do not need to be a digital marketing geek to comprehend how fast the trend of mobile web surfing has depressed by the recent times. The majority of the recent studies reveal internet traffic which comes from mobile platform accounts much more 15% of the total visitors and it is rising. So, what does this mean for you? Well, it is a wake-up call if you haven’t done anything to pinpoint the mobile web browsers. Since, the number of mobile web users has risen so drastically, you need to have develop a mobile version of your website for your special target audience to you can keep them connected, on the step!
What Should You Do?
For hooking in your online audience at large, you may have a different website for mobiles as well as for desktops, tablets and ipads. This will work fine provided you have adequate time and patience to update all the versions regularly. But developing a website developed for each single device and keeping them updated is the best ordeal and ideally, you ought to have one website, which runs off one CMS, readjusts itself in different screen sizes of varying smartphones. Herein, you can embrace two proven techniques – Responsive Web Design (RWD) and Adaptive Website design (AWD). Although there are certain similarities between the two techniques, yet they differ in varying ways.
What is Responsive Web site design?
Responsive Web Design has been a fad but a trend that existed for quite a while now. To put it simply, responsive design identifies a web layout wherein the content, images as well as the other designing elements stay the same, but shrink immediately to adjust light and portable specific screen size. In responsive type, the content can be managed from CMS and it is quick, easy and cost efficient solution which can be implemented without hassle.
However, if your website has large files like high resolution images and videos, it will take too much time to load on a mobile phone and this is whereas the Adaptive designing steps when it comes to.
What is Adaptive Seo?
Adaptive design is virtually newer concept in the sector. Essentially, this technique adapts to is actually displayed in the devices, depending upon the devices’ capabilities and its’ display size. In this form of web lay-out, inspite of the fact that the content remains same, there are certain changes that appear in areas elements, depending whether users are accessing the site from a desktop computer or through a mobile device or tablet. In adaptive type, varying layouts are used, including few ‘Responsive’ elements which reduces the various number of templates. In extreme notions, adaptive layouts completely rephrase the content and adjust/remove excess images and video files.
Adaptive Design for the web is yet to gained popularity in the industry, nevertheless the concept is genuinely seeking new heights, in times to come. The end-goal is to enrich the user-experience, to its finest. However, there are certain cons of AWD practice.
Adaptive websites cost more as opposed to the responsive designs
AWD can goof up an entire feel of individuals if it isn’t backed up by proper planning.
Since AWD re-adjusts the design elements and even reword content, it deliver in brand inconsistency and confuse your target audience once they see different interfaces on varying devices.
So what’s The Bottomline?
While Responsive design can be the finest solution which simplifies the information provided on a website by adjusting itself to varying screen sizes, the adaptive type is much more user-focused. In years to come, beyond what 50% of world wide web users will use their mobile devices to surf the world wide web and hence it is advisable to blend adaptive web lay-out techniques with responsive elements to leverage the web visibility, engage whatever target visitors and leverage the conversion rate.
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